Privacy Policy

At Ofruta, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our products.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account on our website
• Place an order for our products
• Subscribe to our newsletter or marketing communications
• Contact us through our contact form or customer support
• Participate in surveys, promotions, or contests

This information may include:

• Name and contact information (email address, phone number, shipping address)
• Payment information (credit card details, billing address)
• Account credentials (username, password)
• Company information (for wholesale inquiries)
• Communication preferences

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and device identifiers
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Clickstream data and browsing patterns

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie preferences through your browser settings, though disabling cookies may affect website functionality.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, manage payments, and provide customer support
• Communication: To send order confirmations, shipping updates, and respond to your inquiries
• Marketing: To send promotional materials, newsletters, and special offers (with your consent)
• Website Improvement: To analyze usage patterns and improve our website functionality and user experience
• Security: To detect and prevent fraud, unauthorized access, and other illegal activities
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To maintain records, conduct internal research, and improve our products and services

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing and fraud prevention
• Order fulfillment and shipping
• Email marketing and communication services
• Website hosting and analytics
• Customer support services

3.2 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

3.3 Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data during transmission (SSL/TLS)
• Secure storage of payment information
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request a copy of your data in a structured, machine-readable format
• Restriction: Request restriction of processing in certain circumstances
• Objection: Object to processing of your personal information for certain purposes

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

6. International Data Transfers

Ofruta operates internationally with teams in the United States and Taiwan. Your information may be transferred to, stored, and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

7. Children's Privacy

Our website and services are not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete the information.

8. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will securely delete or anonymize it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with your local data protection authority.